THREE THINGS YOU SHOULD KNOW ABOUT

(🇩🇪deutsche Besucher klicken hier)

To decide whether podcast advertising is right for your business and how to use it, there are three simple questions:

I. Suitability

What is podcast advertising suitable for and is it useful in my business?

II. Target group

Which target group do I reach and how many people will hear the advertisement?

III. Bundling

Which positions should I book and how much advertising do I need?

I. SUITABILITY

Podcasts reach the listener directly in the ear and are therefore effective and memorable. This makes podcasts suitable for a range of advertising objectives:

Awareness

Create and consolidate attention for products, services and brands

Brand awareness

Makeg your own brand known and place it firmly in the „relevant set“ of your target group

Be top of mind

Become the first address in the listener’s mind when it comes to a certain activity or branch

Thought Leadership

Be perceived as an expert on a specialist topic and thus position yourself attractively

Highly qualified leads

Receive leads in a high-quality target group that are already very well qualified and interested

Communicate products that need more explanation

Highlight the functionality and advantages of products that ask for deeper explanation

Employer Branding

Present your company as an attractive employer and attract a suitable target group

Performance Marketing

Podcast advertising does not work like performance marketing with CPC prizes, behavioral measurements, etc.

II. TARGET GROUP

digital kompakt addresses a digital-affine B2B target group with a portfolio of podcast formats:

Demography

Our listeners are 75% male, between 20 and 50 years old (with a focus on 25 to 35 years) and live in urban areas.

Career level

Our target group consists of 60% decision makers, 20% junior managers and 20% service providers, startups, founders and students.

Targeting

digital kompakt combines various formats (e.g. on sales, leadership or AI) under one roof and can thus segment target groups.

II. TARGET GROUP

digital kompakt addresses a digital-affine B2B target group with a portfolio of podcast formats:

Demography

Our listeners are 75% male, between 20 and 50 years old (with a focus on 25 to 35 years) and live in urban areas.

Career level

Our target group consists of 60% decision makers, 20% junior managers and 20% service providers, startups, founders and students.

Targeting

digital kompakt combines various formats (e.g. on sales, leadership or AI) under one roof and can thus segment target groups.

III. Bundling

PRE ROLL

The pre roll position (the commercial at the beginning) reaches slightly more listeners than the later positions and makes the advertiser look like the sponsor of the episode.

MID ROLL

The mid roll position (the commercial in the middle) reaches listeners who are more attentive and concentrated and are less likely to skip the commercial.

5 SPOTS

We recommend a minimum of five placements (advertising in 5 episodes) in order to reach as many different listeners as possible and to establish your own message.

Contact us

We take the time to better understand your product and its advertising objective. Therefore, please tell us a few facts about yourself here.

Joel Kaczmarek

Managing Director

I'll get back to you as soon as possibly to get started.

Suche etwas
Schliessen