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What is podcast advertising suitable for and is it useful in my business?
Which target group do I reach and how many people will hear the advertisement?
Which positions should I book and how much advertising do I need?
Podcasts reach the listener directly in the ear and are therefore effective and memorable. This makes podcasts suitable for a range of advertising objectives:
Create and consolidate attention for products, services and brands
Makeg your own brand known and place it firmly in the „relevant set“ of your target group
Become the first address in the listener’s mind when it comes to a certain activity or branch
Be perceived as an expert on a specialist topic and thus position yourself attractively
Receive leads in a high-quality target group that are already very well qualified and interested
Highlight the functionality and advantages of products that ask for deeper explanation
Present your company as an attractive employer and attract a suitable target group
Podcast advertising does not work like performance marketing with CPC prizes, behavioral measurements, etc.
digital kompakt addresses a digital-affine B2B target group with a portfolio of podcast formats:
Our listeners are 75% male, between 20 and 50 years old (with a focus on 25 to 35 years) and live in urban areas.
Our target group consists of 60% decision makers, 20% junior managers and 20% service providers, startups, founders and students.
digital kompakt combines various formats (e.g. on sales, leadership or AI) under one roof and can thus segment target groups.
digital kompakt addresses a digital-affine B2B target group with a portfolio of podcast formats:
Our listeners are 75% male, between 20 and 50 years old (with a focus on 25 to 35 years) and live in urban areas.
Our target group consists of 60% decision makers, 20% junior managers and 20% service providers, startups, founders and students.
digital kompakt combines various formats (e.g. on sales, leadership or AI) under one roof and can thus segment target groups.
The pre roll position (the commercial at the beginning) reaches slightly more listeners than the later positions and makes the advertiser look like the sponsor of the episode.
The mid roll position (the commercial in the middle) reaches listeners who are more attentive and concentrated and are less likely to skip the commercial.
We recommend a minimum of five placements (advertising in 5 episodes) in order to reach as many different listeners as possible and to establish your own message.
