Story Ads [ENG] - digital kompakt

HOW STORY ADS WORK

(Deutsche Besucher klicken hier)

In our story ads, we use a commercial break to hold a conversation with a representative of our partner - e.g. with customers, employees or a manager. This creates an interactive dialogue which is perceived as real added value.

Interaction

The ad appears much more interactive because it is implemented like a live chat

Added value

The ad does not feel like a disturbance for the listeners, but as added value

Diversity

From customer experiences to company portraits or knowledge transfer, many variations are possible

Selected clients of Story Ads

COURSE OF A STORY AD

The core of a Story Ad is the sound recording of the client. She sends a voice file to digital kompakt which is then edited to create a podcast advertisement that gives the impression of a telephone call - this is how it works:

HOW A STORY AD SOUNDS

Your product or service is conveyed as a dialogue with the presenter and thus has a stronger impact on the listener.

EXEMPLARY APPLICATIONS

PRODUCT PRESENTATION

Present your product emotionally and explain special features – just like Horizn Studios.

GATED CONTENT

Generate high-quality leads by promoting premium content for which users have to give their data.

EXPLANATIONS

Your product needs explanation? Then explain it to our listeners directly – just like Scalable Capital.

EMPLOYER BRANDING

Give your company a voice and use it to recruit employees – similar to Lana Labs.

AND THE EFFECTS?

The interactive character of the format makes a story ad more interesting and vivid for the listener. At the same time, our specific format-based target groups enable us to control what kind of listeners we want to reach – for example, by industry, company size or interest. Scalable Capital is a good example of the results this can achieve.

CASE STUDY: SCALABLE CAPITAL

Scalable Capital is a digital asset manager that allows users to invest money in a personal, globally diversified ETF portfolio and has risk management implemented through an algorithm.
Target Group: affluent, digital affine and therefore very sharp

Product: complex and in need of explanation

Implementation: Story Ad as an interview with CEO Erik Podzuweit, who explains the product in an easily understandable way in combination with regular commercials

Result: highly engaged users were reached, who fitted exactly into the profile of the company and showed high activity

Interested

The users delivered by our campaign consumed above-average amounts of the company's content

Engaged

The visitors won for the company showed a very low bounce rate on the site and were very engaged

Fitting target group

Through targeted management of the campaign, we reached the otherwise difficult (and expensive) target group very precisely

Contact us

We take the time to better understand your product and its advertising objective. Therefore, please tell us a few facts about yourself here.

Joël Kaczmarek

Managing Director

I'll get back to you as soon as possibly to get started.

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