In our story ads, we use a commercial break to hold a conversation with a representative of our partner - e.g. with customers, employees or a manager. This creates an interactive dialogue which is perceived as real added value.
The ad appears much more interactive because it is implemented like a live chat
The ad does not feel like a disturbance for the listeners, but as added value
From customer experiences to company portraits or knowledge transfer, many variations are possible
Selected clients of Story Ads
COURSE OF A STORY AD
The core of a Story Ad is the sound recording of the client. She sends a voice file to digital kompakt which is then edited to create a podcast advertisement that gives the impression of a telephone call - this is how it works:
Your product or service is conveyed as a dialogue with the presenter and thus has a stronger impact on the listener.
Present your product emotionally and explain special features – just like Horizn Studios.
Generate high-quality leads by promoting premium content for which users have to give their data.
Your product needs explanation? Then explain it to our listeners directly – just like Scalable Capital.
Give your company a voice and use it to recruit employees – similar to Lana Labs.
AND THE EFFECTS?
The interactive character of the format makes a story ad more interesting and vivid for the listener. At the same time, our specific format-based target groups enable us to control what kind of listeners we want to reach – for example, by industry, company size or interest. Scalable Capital is a good example of the results this can achieve.
Scalable Capital is a digital asset manager that allows users to invest money in a personal, globally diversified ETF portfolio and has risk management implemented through an algorithm. Target Group: affluent, digital affine and therefore very sharp
Product: complex and in need of explanation
Implementation: Story Ad as an interview with CEO Erik Podzuweit, who explains the product in an easily understandable way in combination with regular commercials
Result: highly engaged users were reached, who fitted exactly into the profile of the company and showed high activity
The users delivered by our campaign consumed above-average amounts of the company's content
The visitors won for the company showed a very low bounce rate on the site and were very engaged
Fitting target group
Through targeted management of the campaign, we reached the otherwise difficult (and expensive) target group very precisely
We take the time to better understand your product and its advertising objective. Therefore, please tell us a few facts about yourself here.
I'll get back to you as soon as possibly to get started.